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Google Adwords Charity.
EXCEED the competition and see instant results with impactful targeted campaigns.
EXCEED the competition and see instant results with impactful targeted campaigns.
Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search. Our PPC management services can attain immediate visibility and instant lead generation for your brand.
We have a team of forward-thinking PPC specialists who are ready to drive results, fast.
What is Google Ad Grants for Charities?
The Google Ad Grant is open to registered charities in countries including the UK. Google reserves the right to turn charities down for any reason, including the organisation’s politics. However, refusal from Google is rare.
All they require is an application form to be submitted, highlighting what the organisation does and the benefits a Google AdWords grant would bring.
The £10,000 value is actually calculated by Google as £330 per day. Once the account has been authorised by the Google grants team, Non-profit organisations need to create sample campaigns. This is to demonstrate that the charity understands how AdWords works and also that they are able to use it effectively and appropriately.
This needs to be done carefully; poorly constructed campaigns will be rejected by Google and will then have to be re-submitted, causing considerable delay.Get in Touch
Clients we’ve got results for.
Free AdWords Grant Application.
Digital Ethos can carry out the application process for you free of charge to give you the best possible chance of being accepted into the Google AdWords Grant Program.
Google Ad grants for Non Profits & Charities
For most charities the Google Ad Grants programme represents the lowest hanging fruit available when it comes to online advertising. Irrespective of organisation size, Ad Grants offers charities £10,000 value in google Adwords, which increases to £40,000 once accounts are effectively optimised and tracking visitors effectively.
We are a leading agency at developing Google grants, which operate slightly differently to standard search campaigns and need a different set of strategies and tactics as a result.
All of the Charity accounts we manage have maximised on the account spend needed to be eligible for the £40,000 Grantspro.
Effective optimisation can deliver substantial results, immediately. For most charities the practical implications of the basic £10,000 grant are an additional 350+ daily users, targeted by their search activity – exactly who the charity is looking to attract: potential beneficiaries, donors, campaigners, job applicants, or people looking for a charity to support by taking on a physical challenge.
And the size of a charity makes no difference. As such for some of our smaller clients Google AdWords makes over 90% of their traffic.
Latest PPC work.
Swift Direct Blinds
Learn how Digital Ethos delivered increased conversions of 187% through a bespoke SEO and PPC strategy.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!
Johns & Co
Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
So, you have questions?
Is my Charity eligible for Google Grants Program?
To qualify for the programme, charities must be based in the UK and registered with the Charity Commission, the Office of the Scottish Charity Regulator or Inland Revenue. In addition, the following organisations are not eligible: governmental entities and organisations, hospitals and medical groups, schools, childcare centres, academic institutions and universities, political parties, political organisations, and lobbying groups.
What are the restrictions?
You’re allowed a daily budget of $330, your ads can only appear on Google search results (you can target other sites using a paid account), you can only run text ads and you’ll have a maximum cost-per-click of $1 (some keywords will cost more than this but you should be able to find plenty of things to bid on with your grant).
How do you make the most of your grant?
To make the most of your grant will require time. Dedicate time to learning about AdWords best practice. Link your AdWords account to Google Analytics so you can focus on what it is delivering. If you really care for and nurture your grant, my hunch is that before too long you’ll be using up all your monthly budget. And remember, if you spend $9,500 in two months of the previous 12, you’ll be in a position to apply for Grantspro.
What does Google ask for in return?
Not very much, but what they do ask for needs to be followed carefully. The company asks that you ‘actively engage’ with the programme, which effectively means replying to any emails that come in and logging in at least once a month to see how your campaigns are performing. If you do not reply to emails or do not log in for three months in a row, your account could be paused or suspended, so it is worth doing what they ask on this one.
What is GrantsPro?
Ad Grants account that have been active and meeting the required standards for 6 month can then apply to upgrade to the $40,000 per month Grantspro programme. In order to apply for the increased in-kind advertising spend you will need to match Google’s eligibility requirements which include effectively tracking meaningful conversions, hitting the budget cap and having the account in good health. If you have an existing Adwords Grant account then we would love to talk to you about the best way to maximise on your traffic in order to receive the Grantspro account – and then use the extra advertising budget to it’s full potential
Can't find the answer you're looking for?
What else can we help with?
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Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
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